AI Insights · Timothy · July 2022
Q3 2022 Performance of Top Wellness Apps on iOS in the US
Discover the latest trends in the wellness app market with a focus on the top iOS wellness applications in the United States for Q3 2022. Sensor Tower provides detailed insights into app performance.
As the wellness app market continues to flourish, we've taken a close look at the performance of the top iOS wellness applications in the United States for the third quarter of 2022, with data provided by Sensor Tower.
Starting with Calm, the relaxation aid saw its revenue hovering around the $800k mark weekly, peaking at almost $890k in late August. Downloads showed a slight uptick as the quarter progressed, with around 60k at the start of the quarter to over 56k by the end. Weekly active users for Calm saw a growth trend, starting at around 1.08 million and reaching approximately 1.17 million in early September before settling at about 1.15 million.
Headspace: Sleep & Meditation experienced a more variable revenue pattern, with a notable peak of over $512k towards the end of August. Downloads ranged from around 17k to 22k weekly, while active users saw a slight increase from approximately 452k to around 486k by the end of the quarter.
In the relationship sector, Paired: Couples & Relationship had consistent revenues, starting at around $212k and dipping to $177k in early September before climbing back up to about $218k. Downloads began at over 104k but saw a decline to around 57k by the quarter's end. Active users showed growth, increasing from about 295k to nearly 403k in mid-September, with a slight decline to around 387k to close the quarter.
Waking Up: Meditation & Wisdom maintained steady revenue figures, mostly ranging between $159k and $202k. Download numbers for the app were modest, with a peak at almost 5k in late August. Active users had a modest yet steady increase from around 24k to 29k during the quarter.
Lastly, Reframe: Drink Less & Thrive showed revenues that fluctuated between $103k and $132k. The app's downloads peaked in mid-August at over 12k, then declined to around 5k by the quarter's end. Active users presented a growth trend, starting at roughly 40k and peaking at nearly 50k in early September.
For additional insights and detailed app performance analytics, Sensor Tower's platform offers in-depth data for market analysis and strategic decision-making.
